Transaction Network Services (ĢƵ), a global leader in providing full-stack, modern and secure payment and network solutions, today released itsKeeping Payments Simple:Exploring Consumer Demand for Seamless Payment Methodswhitepaper, revealing that despite cultural differences in payment habits across the United States, United Kingdom and Australia, one clear consumer demand unites all markets: simplicity.
The whitepaper draws onan independentsurvey, commissioned by ĢƵ,of more than3,000 consumers across the three countries, highlighting generational divides, regional differences and shifting expectations. While payment technologies continue to advance, the research shows consumers value reliability and straightforward processesabove all else.
Key findingsfrom the researchprovideinvaluable insightsfor the payments industry, as well as in-store and online retailers, fuel and convenience retailers and parking providers.Covering areas such as parking, unattended payments, in-store connectivity andpayment preferences,ĢƵ’ white paper reflects the differences between the three countries, such as inperson paymentsprevailing inAustralia,the UK reporting the highest mobile payment adoption and the USrevealinga fragmented approach to payments.
With almost half (43%) of respondents across the three countriesstill opting for in-person paymentsandjust over a quarter (26%) preferring online payments,there is a clear sign that the payments industry must ensuresimplicity isprevalentacross all payment methods, includingtraditional and alternative payments.
“Whether in Sydney,New YorkorLondon, consumers are telling us the same thing: make payments simple,”said John Tait, ĢƵ’ Global Managing Director for its Payments Market business.“As technology evolves, the challenge for retailers and enterprises is balancing digital innovation with reliability,securityand coverage,whileacknowledging that traditional payment methods hold swaystill with asignificant numberof consumers. Those who deliver consistency and flexibility in equal measure will earn consumer trust and set the pace for the future of payments.”
The research also uncovered that while frustrations exist, they vary sharply by age. Younger consumers are more likely toencounterfailures with app-based or unattended payments, while older consumers, who remain card-first, report fewer problems. Across all three regions, public Wi-Fi expectations, digital advertisingengagementand automation adoption show distinct generational splits, reinforcing the need for flexible, inclusive strategies.
TheKeeping Payments Simple:Exploring Consumer Demand for Seamless Payment Methodswhite paper is available now and provides a comprehensive look at consumer attitudes, challenges and opportunities shaping the payments ecosystem acrossAustralia, theUKandthe US.
Keeping Payments Simple:Exploring Consumer Demand for Seamless Payment Methods
TheKeeping Payments Simple:Exploring Consumer Demand for Seamless Payment Methodswhite paper is available now and provides a comprehensive look at consumer attitudes, challenges and opportunities shaping the payments ecosystem acrossAustralia, theUKandthe US.